Source: http://www.wordstream.com/blog/ws/2016/04/12/landing-page-mistakes
When it comes to online marketing, having a website is an absolute must. However, to ensure that you can generate better leads and traffic, it is important that you make sure that you have good landing pages. This is important since mistakes in landing pages can ruin your online venture. To know more, below are some of the most common landing page mistakes to avoid.
Landing page mistakes that will let you down
Slow Page Speed – Speed has the single biggest impact on landing page performance. This is essential because no matter what value the landing page offers, if the user or viewer does not stay long enough to see it, then it is useless. It would be difficult to get a person’s attention if your site is slow loading.
Cluttered Design – Cluttered designs scare away users because navigating the website can be difficult or complicated. It is still best when landing pages are focused and have the navigation removed.
Limp Headlines – Great headlines expertly summarize a complex value proposition in a few simple, jargon-free words. This is needed since it is the first impression people get when they see it scrolling through their News Feed or popping up in their email inbox.
Irrelevant Visuals – Use people for real photos instead of stock images because real photos result in a 35% conversion increase.
Generic Calls to Action – Your CTA positioning is a small but crucial detail to help it stand out from everything else on the page.