Source: https://moz.com/blog/ranking-factors-expert-survey-2015
Here’s what the experts think will happen in SEO for the year 2016. So what factors will be more important, will stay the same, and will not be a factor anymore?
SEO predictions for 2016
Predicted to Increase:
- Mobile Friendliness
- Analysis of site/page’s perceived value
- Quantity/quality of instant answers provided in SERPs
- Usage data
- Readability/usability/design
- Influence of structured data in SERPs
- Association with mobile apps and app popularity
- Clickstream data from outside search results
- Site speed
- HTTPS
- On-page topic modeling
Predicted to Stay the Same:
- Topical relevance of links
- Quantity of paid results on SERPs
- Social signals
- Presence and prominence of advertising vs content
- Raw domain authority based on incoming links
- URL structures/formatting/optimizatio
- Internal links
Predicted to Decrease:
- Effectiveness of paid links
- Influence of anchor texts