Source: http://www.riverbedmarketing.com/10-ways-to-fix-an-under-performing-website
Creating a website to expand your reach is a digital marketing effort that is worth investing in. It is necessary that your site delivers what you need when it comes to leads, credibility and brand awareness. You don’t want a site that does not perform. Here are common reasons why a site is underperforming, and the corresponding steps on how you can address these issues.
1. You don’t have proper branding – Consider hiring an experienced web designer to help you create a site design and brand that is consistent with your content and marketing position.
2. Your site’s load speed is too slow – Optimize all images, compress them and convert text to HTML.
3. You have erroneous pages or broken links – Check your internal links using broken link checkers and create custom 404 pages.
4. Your content is not updated or does not provide useful information – Have a blog and create a content update schedule. Post at least once a week.
5. You don’t do proper SEO – Invest in SEO, do keyword research, optimize pages and do SEO best practices.
6. Your navigation is confusing – Limit your navigation items to 7 or less. Have descriptive labels and place important things at the beginning.
7. Your site does not reflect your business goals – Before designing a site, you should develop a mailing list, build brand awareness and generate leads.
8. Your site does not have an eye-catching design – Shift to WordPress if your site is not still a WordPress site. Make your site responsive and make it visually appealing.
9. Your domain name is too difficult to remember – Have a domain name that clearly implies what you are well-known for or what you offer your audience.
10. Your site conveys unfocused messages – Your content should communicate what you do and what your visitors can expect from you. Create a mission and vision for your business.