The Right Approaches In Optimizing Title Tags And Meta Descriptions: How 3 Mega E-Commerce Sites Do It

August 26, 2015 By SEOPartner

Source: http://www.toprankblog.com/2015/08/title-and-description-optimization/

Snippets in search results are often used by searchers to decide whether to click or continue scrolling. Find out how these 3 mega e-commerce websites optimize their their title tags and meta descriptions.

1. Alibaba.com
– Each page has specific title tag and meta description
– Keywords are included in the title tags and meta descriptions
– Action-oriented meta descriptions (example: “Find quality [product name here]”)

2. Amazon
– Each page has specific title tag and meta description
– Do not exceed the character limitations

3. Best Buy
– Brief but comprehensive terms that define the advantages of shopping with them
– Do not exceed the ideal length of characters
– Each page has unique title tag and meta description

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