Most business owners have really high hopes once their website goes live. Of course, all their big dreams simply crash when after several weeks, their site is not getting a large or, at the very least, a satisfactory amount of traffic.
Reasons behind your website’s low traffic
If you can’t seem to pinpoint the causes why your website isn’t gaining the traffic it deserves, it may be due to one or more of the following usual reasons:
• Poor use or management of your social media accounts. Facebook, Twitter, LinkedIn, and the other social media channels were created to enable individuals and businesses to share things, including web or blog sites. It is, therefore, important you should be updating your social media accounts regularly to gain traffic. If you don’t, you’ll be missing out on a lot of potential customers.
• Lack of new posts on your site. Online visitors are always seeking for new and exciting products and information on the Internet. As such, it is also crucial that you post something new on your website on a regular basis. To start attracting potential customers, be creative with your posts and make sure they are interesting and informative. Keep your audience updated and don’t forget to post current or upcoming promotional offers and events.
• Your website does not have the right meta tags. Meta tags, tags, keywords, and other descriptive words linking your business to the Internet play a major role in the popularity of your website. If your target audience simply can’t find you in top search engines, your website needs to be tweaked immediately.
• Your website does not have a testimonial page or customer review section. Before buying anything, consumers always want to get some information about the product they are about to purchase. Aside from reading details about the brand from the manufacturers themselves, they will also get information from other users or consumers as well. Placing testimonials or reviews from your customers will be very helpful for new potential end users and will aid you in establishing the fact that your company is a reputable and genuinely operating business.
• Lack of e-mail newsletter. Lastly, if you don’t have a “subscribe” button on your website for people to follow the latest events in your business, you’re preparing your site for failure. Once visitors subscribe and see your name in their Inbox regularly, this can mean the beginning of a good business relationship with them.