This week at SEOPartner, we’re sharing: SEO updates that can deliver significant impact to your results, exciting changes in the online marketplace to watch out for, good-to-know studies and information, and tips to try based on recent findings.
What can you expect from the newest, recently-launched version of WordPress? How will Google score new & low activity keywords by next month? What should you do if you discover missing links to your site data in Google Search Console? These and more are just some of the recent releases that are currently making the online marketing space abuzz.
What’s Hot
WordPress Launches Version 4.6
Version 4.6 of the WordPress content management system has been introduced and is now available for downloading in the WordPress dashboard.
Video demo via WordPress
Here’s a peek at what you can expect from the latest update:
– The 4.6 version of WordPress makes use of Native Fonts — the fonts that are already stored on the user’s device. This helps make moving around the WordPress dashboard faster.
– The Content Recovery feature now protects users from losing their work in the event that a catastrophe takes place before they get a chance to save it. The content will be stored in the browser and can easily be retrieved should an incident occur.
– The new Broken Link Checker will instantly notify users if an error has been made by highlighting broken links. This way, users can correct the errors before they publish content.
– With On-Page Updates, all installations and updates take place on the page that the user is on, instead of multiple pages opening up.
Source: https://www.searchenginejournal.com/wordpress-version-4-6/170985/?ver=170985X2.
AdWords Adds “Export to Report Editor” Option
With the new feature called “Open in Report Editor,” AdWords users can now edit and customize their reports beyond the usual options, which are to use predefined formats or to generate Report Editor reports from scratch. Users with Campaign, Ad Group, or Keyword level of account can access this tool.
Image via Search Engine Land
The Report Editor allows users to easily carry out the following:
– Modify the report.
– Add filters.
– Change the date range using date selector.
– Rearrange tiles.
– View and edit saved reports.
– Explore other functions available in the tool.
Source: http://searchengineland.com/adwords-export-report-editor-256472.
What’s Cooking
New & Low Activity Keywords to Get Null Quality Scores
In July 2015, Google assigned a Quality Score of 6 to new keywords. But by September 12, that Quality Score will be replaced with a null score represented by dashes (“–“).
Image via AdWords
Keywords which have not received recent clicks and impressions will get null Quality Scores and by default will not be included in reports and automated rules. You can bypass the default by ticking the box “Include keywords with quality scores of (“–“)” under the Filter options.
Google says that this change will not have any effect on ad auctions or the way the ads are served.
Source: http://searchengineland.com/google-will-report-null-quality-scores-new-low-activity-keywords-256397.
Good to Know
Reporting Glitch in Google Search Console
Missing “links to your site” data in your Google Search Console? Your data certainly hasn’t been lost permanently. You were just affected by the reporting glitch which many site owners have also encountered over the past week.
Screenshot via Search Engine Journal
Google was made aware of this error and has looked into it. Data appears to have been restored by now and it is a relief to know the glitch had no other negative effects to websites.
Source: https://www.searchenginejournal.com/links-site-data-restored-google-search-console/171062.
Facebook Ads Vs. Google AdWords: A Comparative Look
Can’t decide whether to post your ad on Facebook or Google? Knowing the main differences between the two can help you make the right decision.
Google AdWords is often labelled as “paid search” and is the leading and most popular PPC advertising platform in the world.
– It has a wider, enormous audience
– All brands enjoy a level playing field
– Variety of ad formats
Facebook Ads is also called “paid social” and has the biggest number of active users than any other social network today.
– Unmatched audience diversity
– It is essentially a visual platform
In essence, AdWords will be helpful in getting new customers while Facebook ads will help customers find you.
Source: http://www.seochat.com/c/a/search-engine-spiders-help/facebook-vs-adwords-advertising.
SUMMING IT ALL UP
Here are the top takeaways from this week’s SEO news roundup:
What’s Hot
WordPress Launches Version 4.6
Native fonts, content recovery, broken link checker & on-page updates are some of the features to try in the newest version of WordPress.
AdWords Adds “Export to Report Editor” Option
With this new feature, users can modify reports, add filters, change dates & titles, & more via an easier, integrated workflow.What’s Cooking
New & Low Activity Keywords to Get Null Quality Scores
Starting September, new & low activity keywords will get a null Quality Score, Google announced.Good to Know
Reporting Glitch in Google Search Console
Google Search Console has confirmed that data that went missing during a recent glitch has now been fully restored.
Facebook Ads Vs. Google AdWords
Know more about the fine differences between Facebook Ads & Google AdWords for better decision-making.