Source: http://www.entrepreneur.com/article/254858
Marketing on the web is an essential task these days in order to gain more clients. However, there are some startup businesses that do not know how to market their frontshops. To help you, below are some tips in marketing your business on the web this 2016.
Online marketing tips
Go mobile – As of now, mobile searches are designed to favor local businesses and more than 60 percent of all searches are conducted on mobile devices. Thus, take advantage of what Google is offering you.
Instant engagement – It is also important to ensure that you can instantly engage with clients which can help boost your customer service.
Advertise your clients – User-generated content (UGC) creates an infectious atmosphere of engagement, provides social proof, and, in some cases, demonstrates the value of your business. So, making satisfied customers a selling point is a brilliant way to encourage involvement while providing social proof.
Online appointment setting – Allowing your customers or patients to set their own appointments saves time and money for you, and lets your clients take control of their own schedule.
Get involved with your community – With your website as a platform, you can use your influence and position to advocate for worthy causes — a sure-fire way to endear yourself to your local community and create an authentic, unforgettable brand story.
Try to become bigger than you are – Hiring a professional website and Internet-based telephony service makes your business appear to be more established, professional and bigger than you really are.