Source: http://www.sitepronews.com/2015/08/17/how-to-correctly-write-seo-optimized-e-commerce-copy/
When an e-commerce site has a good SEO strategy, they can be sure that website will show up in search results rather than buried somewhere in the vast universe of the Internet. And when the SEO campaigns works for you, it can convert more views to sales and get more paying customers.
SEO Optimized eCommerce Content
To make sure that your e-commerce site has SEO optimized copy, follow the tips below.
1. Come up with complete and engaging product descriptions.
If a product does not feature any text, it is virtually ruled out of appearing in a search engine’s top ten results. A good SEO focused product description should have plenty of unique content and a word count that surpasses the page’s “default” word count.
2. Don’t forget to include some product reviews.
Consumers who shop on e-commerce sites put a great deal of confidence in buyer reviews they read. Customer review pages also have a higher chance of ranking better in search engine results.
3. Include relevant keywords to optimize your content.
Keywords are still part of effective SEO tactic and, when used properly, they can give your site a big boost in search engine rankings. By using appropriate keywords, your product will appear in search results more often and all the clicks it gets will convert to sales more frequently. You can use model numbers and brand names to beef up your keywords.
4. Make your URLs keyword-friendly.
To have fully optimized URLs, you have to make sure that each of your product’s URLs are speaking URLs. They have to be correctly optimized for both SEO and human readability.