Source: http://tech.co/big-data-marketing-2016-04
Big data concept is very important in getting the highest number of target customers. Getting a marketer that understands and uses big data is a smart choice for your online business. Learn how to use big data in marketing below:
Using big data in marketing
– Check online trends. This is to make an informed decision on your marketing strategy. Google Trends online tools are among the best ways of using big data. Associate your product using a trending topic to get more attention.
– Define ICP using big data. Set ICP or Ideal Customer Profile using big data and get accurate information about your target market.
– Know when to engage with your target market. Using big data, you will know and understand when to show your ads. This is an effective marketing strategy that is still timely and relevant.
– Choose the right content. Increase your sales by understanding the content to use. You can use content scoring tools to know which types are effective for your target market.
– Generate a predictive lead score. This will also help you predict future lead behavior which gives a clear analysis in your lead scoring.