Unsure which online marketing tool to use, SEO or PPC? In order to determine the best tool to use, you have to take into account a few important factors.
SEO or PPC — make a better choice
How much time you are willing to wait?
If you need to generate new leads as quickly as possible, choose PPC.
If you are willing to wait and lay down the foundation for the future, opt for SEO.
Search results competition
If your current competitors outrank you on search engines but do not put out quality content or have a poor backlink profile, invest in SEO.
If the keywords you are targeting are being used by authority sites, it will take much time, money and effort to outrank those. Consider PPC.
Ad Clicks Competition
If your website is outranked by the competition but the cost-per-click is low, investing in PPC is a better strategy.
If the cost-per-click in your industry is high and the leads are simply not worth the high investment, SEO will yield better results for you.