Source: http://searchenginewatch.com/sew/how-to/2395197/what-is-link-building-and-why-does-it-matter-in-2015
The definition of link building according to:
1. An SEO – Link building finding a way to get links from relevant and authority websites.
2. A Project Manager – Link building is identifying a company’s value, unique selling point, target market and linkable assets.
3. A Content Marketer – Link building is all about promoting a company by understanding its value and its market
4. Real world explanation – According to Mike Bryant, links are digital handshakes and link building is creating handshakes between websites.
Link Building in 2015
Why link building is still important in 2015
- In 2015, search has been the primary means of finding information
- According to BrightEdge, 61% of all traffic comes from search (organic and paid)
- To stay competitive, you need to build a website and establish a strong online presence by developing link opportunities