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How Does A Mobile-Friendly Website Only Rank In Google Search Results?

By SEOPartner

Source: http://searchengineland.com/google-going-mobile-only-is-fine-for-our-search-results-228126

A site will not rank well on mobile search results if it’s not mobile friendly, but would a mobile only site rank well on desktop search results?

How mobile only sites rank on Google

How mobile only sites rank on Google

  • A website that is not mobile-friendly will not rank well in Google’s mobile search results.
  • Mobile sites are included in the Google search results just like any other site and are also presented to desktop users, provided that the mobile site works and can be accessed by a desktop user.

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Why Optimize Your Website for Mobile SEO?

By SEOPartner

Source: http://mysiteauditor.com/blog/the-beginners-guide-to-mobile-seo

Mobile devices have started to become an integral part of people’s daily lives. This is one of the reasons why many businesses have started optimizing their website to be able to cater to most hand held device today. However, there is still a high number of websites that aren’t optimized for mobile and businesses are wasting marketing efforts and losing sales by only focusing on desktop users.

Here is a simple list of the reasons why it is important to have a mobile-friendly website:

  • Desktop users nowadays have been surpassed by mobile users in terms of digital media time in US with 51% with the former having 42% media time.
  • People are more attached to their mobile phones
  • Mobile users shop for products and services

Moreover, here’s how mobile SEO is different:

  • More localized search results are recorded using mobile
  • Mobile users behave differently and have different attention spans
  • Mobile searches have different ranking factors
  • Mobile websites are parallel sites with separate URLs
  • Mobile sites allow companies to create entirely custom content that can differ from their main site just for mobile users

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Mobile SEO Recommendations To Survive Mobilegeddon

By SEOPartner

Source: http://searchengineland.com/infographic-mobile-seo-tips-217912

Is your site not mobile-friendly? This is an infographic with lots of helpful mobile SEO advice.

For the mobile-friendly update Google rolled out, the most important factor is that Google must understand your mobile site setup. With this, here are some mobile SEO recommendations that can help you determined whether your website passes the mobile-friendly update:

For mobile SEO:

  • Do not block Javascript, CSS, Image files
  • Avoid unplayable content, faulty redirects, and cross links.
  • Use mobile only 404’s.
  • Use simple banner to promote your app.
  • Discover if your page has any issues.
  • Consider mobile friendly designs

Having a mobile-friendly website can provide you with the following benefits:

  • Gain more traffic
  • Better user experience
  • Gain more conversions
  • More average time on site for visitors
  • Lesser bounce rate
  • Faster website loading speed
  • Gain advantage towards your competition
  • More engagement
  • Better search performance

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5 Tools To Test Your Website’s Mobile-Friendliness

By SEOPartner

Source: http://www.searchenginepeople.com/blog/150441155-mobile-compatibility-tools.html

If you want your site to stay competitive and not have Google push it down the mobile search results, you have to make sure that it is mobile friendly. Here are 5 tools to help you to test your site’s mobile friendliness.

Mobile friendliness testing tools

Mobile friendliness testing tools

1. Google’s Mobile Friendly Test
– This tool will show you more about how Googlebot sees your page rather than how your mobile users see it. It also provides helpful information regarding the reasons why your website failed the test in case it does, like “content is wider than the screen” or “links are too close together.”

2. Google’s PageSpeed Insights
– This tool can offer you a lot of information when you use it to analyze your website. It will show screenshots of how it looks on mobile and desktop as well as give you speed scores for both mobile and desktop.

3. Keynote MITE
– Desktop tool to run and analyze websites on different mobile devices with different screen sizes, from tablets to smart phones.

4. BrowserStack
– Gives you a true screenshots of how your website looks on each device. In most cases that’s much more helpful, however, there is a downside to it. Since it has to load the website on each individual device and take a screenshot, it can be a little slow.

5. W3C’s MobileOK Checker
– Tests your website’s markup code for any web standards errors, graphics or image errors, resource sizes, and HTTP errors. It will also check for other things such as whether pop-ups are detected, the SSL certificate validity, and so on.

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Google Launches Mobile Friendly Ranking Algorithm For Android

By SEOPartner

Source: https://www.seroundtable.com/google-app-indexing-mobile-ranking-live-20001.html

While everyone is talking about the upcoming mobile friendly ranking factors for April 21st, what is already live as of today as ranking factor in Google mobile search is App Ranking.

However, the following was overlooked for a good reason:

Ranking algorithm for android

Ranking algorithm for android

– It was grouped with the mobile-friendly web site announcement.
– This only works for Android users whom installed the app and are signed in when searching.
– It only works with Android apps that have a web site counterpart and can use App Indexing

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Common Mistakes To Avoid When Shifting To A Mobile Friendly Site

By SEOPartner

Source: https://www.seroundtable.com/google-mobile-common-mistakes-20035.html

A resource document was presented by Google to help webmasters avoid pitfalls when shifting to a mobile site.

Properly shifting to a mobile friendly site

Properly shifting to a mobile friendly site

1. Blocked CSS, Javascript and Image Files – Always allow Google bot to access your Javasripct, CSS and image files to receive optimal rankings. Verify that robots.txt file contains no disallow directive.

2. Unplayable Content – Make sure that most mobile devices can play your videos. It is highly recommended to use HTML5 standards for annotations to increase user experience.
For selected browsers that cannot play your video, it is essential to provide video transcript.

3. Faulty redirects – Use responsive web design or be sure to redirect mobile users from desktop URL to the proper mobile URL

4. Mobile-only 404s – Redirect 404 pages to the right URL to ensure best user experience

5. Avoid Interstitials – Avoid blocking interstitials that may cause hindrance of users from completing a task.

6. Irrelevant cross-links – Having mobile pages link to a not mobile friendly desktop page

7. Slow mobile pages – Don’t make users wait too long when they enter a page on your site. This will decrease user experience and cause visitors to navigate away from your site.

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